Brand Archetypes Which of The 12 Brand Archetypes Fit Your Brand

There are several things that fall within a brand-building strategy. Related: Brand building 101 — An 8-step brand development strategy Your tone of voice, logo, and font choice should all form part of your plan. But the most important? A brand archetype: the personality that you give your brand in order to make it feel more relatable to customers. In this guide, we’ll break down 12 different brand archetypes — and share the tips you can use to find yours. Why bother with a brand archetype? I know what you’re thinking: â€Å"Elise, why do I need a brand archetype? Doesn’t that mean I blend into the others with the same archetype? My aim is to stand out, not fit in.† ...Hear me out. A brand archetype is simply the personality you give your brand. The archetype you resonate with doesn’t have to sacrifice your uniqueness — it’s simply a way to describe the things you believe in, and the goals your business has. Once you have a brand archetype, your entire strategy will be more consistent. There’s no mismatch in the marketing material you put out into the world, nor questions from your sales teams debating whether their approach fits within your guidelines. Everyone will be working from the same hymn sheet, resulting in increased customer loyalty, an improved image, and a relatable identity. The 12 brand archetypes So, what personality types do brands fall into? Chances are, it’s one of these 12 brand archetypes: 1. Caregiver: Brands with this archetype are usually mother figures. They aim to take care of others, and their business reflects this. TOMS are an example of a caregiver brand archetype. For every pair of shoes their customers buy, they purchase another for a child in need. [Dive deeper into the caregiver archetype >>> ] 2. Creator: Brands with this archetype are creative and expressive. They want to stand out — like Adobe, who empower their customers to be creative through their range of cutting-edge technology. 3. Entertainer: Does your brand entertain people? Performers, comedians, and the like are classed as having an entertainer brand archetype, but M&Ms is an example of this. They sell candy, yet stock hundreds of other products — including pillows of their candy characters — in their stores, which people visit for the â€Å"M&M experience.† 4. Explorer: If you’re seeking to enjoy and explore the world, and want to have an authentic brand, you’re classed as having the explorer archetype. One of the most well-known brands, National Geographic, has this. 5. Girl/Guy Next Door: Brands with the â€Å"person next door† archetype want their business to come off as their customer’s friend. Take Levi’s, for example. The company started when Levi Strauss immigrated to the U.S. from Bavaria, and â€Å"recognized a need for clothes for hard-working people†... Like himself. 6. Hero: Looking to be your customer’s champion, and fight to solve all of their problems? You slot perfectly into the hero archetype — like Weight Watchers, a weight loss program designed to help their customers get fitter. 7. Innocent: Brands with this archetype have a goal to create happiness, and always aim to do the right thing. If this is you, draw inspiration from Simple Skincare. Their beauty range doesn’t include harmful chemicals (like many other brands in the industry do.) 8. Lover: If you believe relationships are important and want your brand to reflect this, you’ll fall into the lover archetype. Take Victoria’s Secret, for example — a brand that aims to be a woman’s best friend by helping them feel confident and attractive. 9. Magician: Are you encouraging your customers to make their dreams come true? Just like Dyson, the company which invented the vacuum cleaner, brands with this archetype aren’t afraid to test unconventional approaches. [Dive deeper into the magician archetype >>> ] 10. Maverick: Similarly, a brand with the maverick archetype focuses heavily on going against the norm. They thrive on freedom from establishment, like Disney. Their entire brand makes people feel like they’re in an alternate, Disney-themed universe. 11. Royalty: Brands with this archetype often align themselves with exclusivity and authority. Their aim is often to build an independent community, like the Female Entrepreneur Association — a membership website that helps women succeed in business. 12. Sage: If one of your main goals is to educate your customers, you’ll fall into the sage archetype. You always want to learn and improve. Take TED, for example — an organization that educates people all over the world through their world-renowned Ted Talks. How to find which archetype fits your brand It’s tough to find which archetype fits your brand. You might fail to resonate with either — or feel like your brand fits within multiple. There are four things you can look at to identify which archetype best fits your brand: 1. Your company Why did you start your company? The answer is often a great starting point for identifying your archetype. For example: If you started your accounting business to educate small business owners on corporation tax, you’ll slot within the Sage archetype because you believe that knowledge is power. 2. Your products or services Similarly, taking a look at the products or services you sell can help. Think about why people purchase them. For example: If you’re selling healthy protein snacks to help bodybuilders build muscle, you’re helping your customers — meaning you’ll probably relate with the hero archetype. 3. Your customers What problems are your customers trying to solve? Think about their background, and how your products fit within that. For example: If you’re selling premium coffee to busy professionals, the person next door archetype could fit well here — especially if you’re positioning yourself as a founder that had the same problem: Finding quality coffee at a cheap price that’s easy to access on your commute. 4. Your competition You want to differentiate your brand from the competition, right? A superb way to do that is by identifying the brand archetypes your competitors have. For example: If you sell oat milk without preservatives, use the innocent archetype. Most of your competitors (who don’t care about loading their products with unnatural ingredients) will probably identify more with another archetype. Final thoughts Have you decided which archetype best-suits your brand? You’ll need to head back through your brand collateral — including your website copy, business cards, and social media profiles — to make your brand personality is consistent. Luckily, you can make this process easier by using our brand asset manager. Is it time to update or refresh your brand's identity? Learn more in our free ebook: How and why to rebrand your company

Critical Analysis of Kubla Khan by S.T. Coleridge

In the poem Kubla Khan by Samuel Coleridge, language is used to convey images from Coleridges imagination. This is done with the use of vocabulary, imagery, structure, use of contrasts, rhythm and sound devices such as alliteration and assonance. By conveying his imagination by using language, the vocabulary used by Coleridge is of great importance. The five lines of the poem Kubla Khan sound like a chant or incantation, and help suggest mystery and supernatural themes of the poem. Another important theme of the poem is that of good versus evil. The vocabulary used throughout the poem helps convey these themes in images to the reader. In the first two lines, Coleridge describes the pleasure dome in Xanadu. In Xanadu did Kubla Khan a†¦show more content†¦However, in this poem, the inspiration hasnt quite hit Coleridge yet, that is until the images of the moon and the women come into his mind. Soon after they are mentioned, a mighty fountain emerges and Coleridges imagination process seems to have been triggered. These images in the second stanza speak high volumes in the creative process. By just panning his own made-up land, Coleridge had a vision of something that automatically set off his mind to help it write that much easier. Now the imagination can flow endlessly to wherever the writer wants to go. And it is now clear that art is made up of several fragments that are expressed easier by having numerous visions described through out the poem. Coleridge uses images such as a waning moon was haunted by a woman wailing for her demon lover This image of a woman bound to evil brings the dark side of the supposed utopia to light. The peace and serenity is contrasted by the violent disorder of the river and the threat of war. The use of language in the contrasting images helps convey to the reader the extent of Coleridges imagination. There are images of two women in the poem and they are a direct contrast to each other, one representing evil, and the Abyssinian maid exotic and beautiful. Yet the poem is a good example of appearances being deceptive. The pleasure dome may be beautiful with its bright sunny

The Music Of The World Of Music - 1292 Words

The world of music has seen many memorable composers such as Bach, Mozart, Chopin, and Vivaldi, but none of them have a story as amazing as the 18th century classical composer Ludwig Van Beethoven. â€Å"His life played out like one of his beautiful symphonies, with unimaginable highs, lows, victories, and defeats,† (Viegas 5). Although he lost his hearing when he was 26 years old, Beethoven was famous for his nine symphonies, and is also recognized as one of the cornerstones of Western civilization through the legacy of his music. Ludwig Van Beethoven was born in Bonn, Germany. He was the son of Johann, a tenor of the court of the Elector of Cologne, who also taught violin and piano lessons, and the grandson of the man he was named after,†¦show more content†¦His father, Johann, became an alcoholic as a result of never living up to his father’s musical achievements. â€Å"His greatest hope for success in life now rested on one individual - his young son Ludwig† (Viegas 12). He gave Ludwig, music lessons from when he was very young. Many accounts believe that Ludwig’s father was abusive in his lessons. So dedicated to improving Ludwig’s musicianship, he would beat him or lock him in the cellar. â€Å"Since these events took place when Beethoven was at such an impressionable age, it is hard to tell how much of his later obsession with music came from a love of the craft or from a drive instilled by his domineering father† (Viegas 13). Regardless of his father’s dominance, Beethoven s musical prodigy was very natural for him. This is proven by the fact that although his father encouraged him to play pre-existing compositions, Beethoven composed his own. In 1779, German composer Christian Gottlob Neefe took over Ludwig’s father’s role as a music teacher. Mild-mannered and well-educated, he inspired Beethoven to pursue his talent for composing music further, and in 1782, Neefe decided to publish Beethoven s compositions. As Neefe began to publicize 12-year-old Beethoven’s talents, they caught the attention of Maximilian Franz, the new elector of the region who had an appreciation for music. He had Beethoven play the viola for his court orchestra and was very

The Problem Of Homelessness And Drug Addiction - 1224 Words

Anthropology is critical in order to understand many pressing contemporary issues such as social inequality, homelessness, drug addiction, structural, symbolic and interpersonal violence, and illicit economies. While all of these issues are important to understand, the public concern that is of the utmost importance is homelessness as well as the issues that correspond with this public concern. Homelessness is a very serious and pressing contemporary issue and it is strongly linked to another very serious contemporary issue, that being, drug addiction. Through the conduction of ethnographic research such as that found in Bourgois and Schonberg’s Righteous Dopefiend as well as Shandy’s â€Å"The Road to Refugee Resettlement,† it is possible to†¦show more content†¦Felix tried to urinate into the plastic water bottle that he kept next to his blankets, but his body Averkiou 2 was shaking too hard. He stood up, but his leg muscles spasmed and he fell down the highway embankment. He had to drag himself on his hands and knees to get back up to his mattress, pausing twice to retch† (Bourgois Schonberg 80). As this whole book was very graphic and depictive, this segment alone is enough to portray just how dangerous drug addiction is and how harmful withdrawing from drug usage can be on the body. It is too easy to get hooked, but very difficult to remove oneself from the utilization of drugs, so it is best not to begin using drugs in the first place. Why are these people using drugs in the first place? They are homeless. This excerpt poses one great example of how homelessness is directly related to drug addiction. In addition to attempting to remove themselves from heroine injections, receiving access to an emergency room was highly appreciated by white people who had contracted septic infections. â€Å"Ethnically distinct techniques of the body resulted in very different patterns of interaction with medical institutions. Most notably, each one of the whites was hospitalized for septic infections on multiple occasions during our fieldwork because skin-popping heightened their susceptibility to abscesses. The whites had enormous medical files at the county hospital. They

Defending Animals Who Can Not Speak For Themselves

Md. Milad Hussain Dr. Trey Jansen English 1302 May, 3 2016 Defending Animals Who Cannot Speak for Themselves The last decade, this world has been seen increasing the interest of human attitudes to abuse animals. Animal abuse defined as the failure to provide food, clean water, shelter, sanitation and medication. The peoples are abusing animals directly or indirectly who may be ignorant, poor, or other unknown circumstances. However, animals should not be abused as far as I am concerned. But every single day animals are abusing all over the world. Can you close your eyes and imagine that you were beaten and living like a prison by someone. Some Animals are treated exactly like this in this world. Animals cannot speak like humans, but they have emotion and sound which express their feeling to others. Sometimes people hurting them without knowing that whatever they are doing to an animal it is causing animal pain. Besides, some people who already abused themselves, they think this is only one way to treat an animal. It is called human intentional infliction. â€Å"Animal abuse is the ill-tre atment of an animal despite of the perpetrator’s intent, inspiration, or mind order† (Lisa 24). Animal abuse can be caused of serious pain, suffer, and horrible death. Some people like to kill animals for amusement, food, medicine, and other products The argument is as far as I am concerned, animals should be used for the benefit of human likeShow MoreRelatedEssay on The Anatomy of a Dolphin836 Words   |  4 PagesDolphins, cousins to whales, member of the family Delphinidae, and an animal that captures the heart of anyone who sees one. This powerhouse of a marine mammal can swim at speeds of up to thirty-five miles per hour and renowned for the fact that they can jump out of the water, a feat meant to both conserve energy and to get places quicker. 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Financial and Managerial Accounting Cengage †MyAssignmenthelp.com

Question: Discuss about the Financial and Managerial Accounting Cengage. Answer: Introduction This report reflects the understanding of key factors of innovation and accounting software implication for effective business functioning of organization. With the increasing ramification of economic changes and companys complexity of running business, accounting system and software related to the same has been gaining momentum throughout the time. Accountant is the person who books, records classifies, analysis and assess the financial and accounting transactions. In this report, adamantine study has been prepared on the use of accounting software and its usages in big multinational organization. After that, critical understanding has been conducted to evaluate the pros and cons of using accounting system software in recording and analysing financial and non-financial transaction. Afterward, principles of accounting has been discussed to identify the importance of applying proper accounting frameworks. In the end of this report, accounting system software and its implication in acc ounting and reporting framework of organization has been determined in effective manner (Castro, 2013).This implication will reflects how accountant could enhance their learning and skills for the betterment of their career. However, in todays world, finding suitable career oriented job has become tough. Accounting field offers various job opportunities and offers to persons to pursue their career goals and objectives in determined approach. It is observed that if accountant could learn accounting software and cloud based accounting system then it will not only increase the effectiveness of their working but also establish automation in various system of accounting system such as recording, classifying and assessing the financial transactions of business. Throughout the time, various accountants are using innovative and creative accounting softwares and tools to increase the effectiveness of their work and recording frameworks. Current and future technologies in accounting work Organization is accompanied by several steps and activities in which various functions are performed for accomplishing set objectives and goals. With the rapid growth in the technologies and smooth running of business, accountant plays an effective roles by using several accounting softwares for storing and recording of financial data of organization. Artificial intelligence could be defined as future without humans for discharging assigned work. There are various accounting software and artificial intelligences which are used by organizations with a view to record their data and details in organizations. However, it is evaluated that if accountants do not accompany with new technologies and accounting software (Kavanagh and Drennan, 2008). Accounting skills is not limited to the extent of recording and classifying of accounting details of organization. Accountants should understand the mortification of manual accounting entries and adoption of advanced automation is passing journal entries and recording financial transactions. (Hejazi, Halpin and Biggs, 2014). Currently, small and medium enterprises are indulged in hiring professional accountant or certified public accountant who pass the journal entries and record the financial transactions in systematic and effective manner. After that, these informations are further used to prepare the financial statement. Nonetheless, these types of accounting process result to various types of risk and errors such as accountants some time mistakenly book double entries, passing wrong entries and calculations errors (Hall, 2012). These types of errors and mistakes increase the inherent risk of the accounting entries of organizations and result to sharing wrong information sharing to shareholders (Treepong and Boontong, 2015). Moreover, currently, accountants are more inclined towards using manual functions and creating manual books and invoices for creating financial statement of company. However, with the changes in technologies, accountant has to be well versed with the newly introduced technologies such as indulged in learning cyber computing system, using cloud based accounting systems and learning online book entries and passing journal entries. It is further observed that if accountant could understand the key technologies terms before implementing proper accounting work then they could not only enhance the quality of accounting and reporting work of organizations but also save the cost associated with the proper accounting work (Neely, et al. 2015). Nonetheless, the main advantage of adopting accounting software is related to reducing complexity of keeping books of accounts of company and minimizing the accounting works in organizations. For instance, after adoption of cyber computing accounting software, company could directly pass journal entries and books the entries in ledgers automatically once company enter into financial transactions. However, in some of the cases when computers and artificial intelligence cannot decide in which accounts, particular entries should b e passed then accountants who are well versed with accounting and cyber computing system could give their professional entries to pass complex journal entries in particular accounts. Accountant skills should not be limited to the manual work or related to the passing journal entries and recording financial transactions in the books of accounts of company (Bhasin, 2015). They needs to adapt with using new technologies and learning new cloud computing system to implement proper level of data mining process. After implementing proper level of secondary data, it is considered that traditional functioning of accountant is as important as for smooth running of business. In many developing and developed countries, tax regime, implementation of newly introduced filling requirements has forced accountants to prepare their accounting and recording frameworks as per newly introduced cloud based accounting software. Furthermore, if accountants could easily adapt with the cloud based accounting software such as XOXO, Par disco and SISA in their accounting and recording work then it will surely reduce the inherent risk and increase the efficiency of accounting working program of organizations. Furthermore, in case of implementation of proper level of software program and training and development program, accountants could easily bifurcate the accountants and establish more transparency in accounting and reporting framework of organizations (Thompson and Washington, 2015). In addition to this, if accountants do not comply with these amend accounting and reporting frameworks then it will result to destruction of compliance program of companies. However, these level of compliance program will surely increase the effectiveness of accounting and recording work. The main impact of using artificial intelligence accounting framework is related to elimination of data entry and coding functioning. If cyber computing accounting framework is adopted in organizations then it will elimin ate the coding process and passing entries. However, in this case accountant and public certified charted accountant who are well versed with the new technologies and newly adopted software would have more opportunity in the accounting work. For instance, big companies who have adopted artificial intelligence and cyber computing software will be more inclined towards hiring professional accountants who could read the data and interpret the same for the better understanding of stakeholders. This newly adopted cyber computing accounting software will render various opportunities and open area which could be grasped by accountants to get job (Warren, Reeve and Duchac, 2013). Part of artificial intelligence and technical innovation in automation of accounting work. Accounting could be described as measure part which is related to measurement, processing and communication of financial information about economic entities such as business and organizations (Smith and Binti Puasa, 2016). However, there are several accounting software which are used by big multinational companies to reduce the complexity of measurement, processing and communication of financial information in determined approach such as XOXO, Par disco and SISA. Ideally, accountants needs to pass journal entries, then creating books of account and after that on the basis of these documents financial statement is prepared. Therefore, by using different accounting software and cloud computing system, organizations could eliminate long process of booking entries and preparing financial statement (Apostolou, et al. 2013). With the help of these accounting software, accountant who are well versed with the new cloud computing accounting software could enhance the measurement, processing a nd communication of financial information process of organization. With the help of this artificial intelligence and technical innovation, accountant could establish automation in their working such as passing journal entries, booking and reporting data and using online details and help stakeholders to drag information through online portals (Braun, et al. 2014). Business organizations with the help of various artificial intelligence and accounting software are smoothing their accounting work in easy determined approach. Crucially, professional accountants are arent digging their heels with this level of changes and acceptance of newly introduced accounting software. It is observed that if accountants and professional persons who perform accounting and professional work do not indulge in learning phase of these accounting software will have to face various troubles and problems with the adaption of new accounting process system. However, if accountants fail to comply with these accounting software and its implications then it will be big problem for them to comply with the available program (Dunbar, Laing and Wynder, 2016).Nonetheless, with the rapid change in technologies and adoption of accounting software in organizations value chain activities, it is observed that accountant are considering themselves as more than a worker doing ledger an d accounting entries. With the help of these accounting software, they could help top management to evaluate and forecast the future demand and supply of market. They could also implement proper level of forecast errors while determining the trend of company (Knechel and Salterio, 2016). For instance, by using regression analysis and cloud computing system, an accountant could evaluate the possible changes and risk involved in financial transactions of company. However, it becomes hard for the other persons to interpret the data and entries passed by implemented artificial intelligence in multinational companies. Accounting career after adoption of accounting system software Accounting system software could be defined as software which is designed to transfer any accounting information to become a reliable financial report and render the report to stakeholders to make economic decision. However, adoption of these accounting system software should not be completely trusted by the organizations due to their technical errors and misinterpretation of data. Throughout the time with the increasing ramified changes in accounting software and adoption of the same by multinational companies in their accounting and reporting framework, accounting career has been gaining momentum throughout the time (Daoud and Triki, 2013). Therefore, taking advice from accountant is the utmost required point which should be undertaken by organization. In addition to this, if accountant could learn technical points in accounting system software and implication of different accounting software in value chain activities then they could be hired by big organizations to understand thei r critical points of data and information in determined approach. For instance, first peril of using software in organization is related to using unreal numbers. These wrong information and recording of same could occur only when company could have wrong information due to the adoption of wrong information. It is observed that when company needs to deduct the depreciation and other outstanding payment from the same year in which these have occurred as per the accrual accounting system. On the other hand, adoption of artificial intelligence showcase the entries which actually occurred in the organizations. This level of changes in accounting transactions may lead to destruction of true and fair view of organizations information while reporting the same in financial statement of organizations. Therefore, these kind of problems and issues are ideally managed by accountants and certified public charted accountant who are well versed with these innovative and creative use of accounting s oftware application in organizations (Schorr, et al. 2013.). Ideally, these accountant could have great career in accounting and software accounting work if they pursue several course such as SAP certified course, learning XOXO accounting software and taking learning session of Par disco and SAASA software application for the better understanding of technical accounting software and assessing the automation in accounting and recording work. This level of information has shown that companies can only simplify their accounting recording frameworks by using unique accounting software (Le and Lehmann, 2016). It is further observed that companies around the globe are more inclined towards hiring those accountants who could perform their accounting task with the help of innovative accounting software. These accounting software allows accountants to use critical understanding in recording and keeping financial transactions in effective manner (James, et al. 2015).Therefore, implication of these accounting software make accountant experts in their bifurcated field. For instance, GE capital, Wesfarmers, Woolworth and Morrison plc has adopted SAP accounting framework in recording and keeping of financial transactions. Therefore, accountant who are well versed with using SAP software and its key functioning are hired in their accounting department at very good salary. In addition to this, in one accounting department where these SAP software is implemented, at least five accountant, two line manager and one head of accounting department is hired. However, with the increase in the complexity of business, these numbers are consistently increase. SAP accounting software establish automation in the identifying, classifying and recording of financial transactions. Furthermore, these SAP accounting softwares are more cloud based system which will enable accountants and other users to drag the data of company through online system mode (Bressler, 2014). These level of critical understanding on SAP will not only help accountant to create competency in their job profile but also keep them different from those of others in market. However, implementation of SAP will help accountants to minimize their manual work like passing journal entries and booking those entries in ledger. Now with the help of software like SAP, XOXO, SISA and par disco will help accountant to critically evaluate the accounting data in effective manner and they could give their professional advice to top management to take strategic decisions in determined approach (Ahadiat and Martin, 2015). Accountant scope to join the board for strategic decisions after implementation of accounting software If accountants are well versed with these artificial intelligence and other accounting software then they could not only evaluate the recording financial transactions for preparing financial statements but also could critically understand the trend and future results to financial transactions. These level of understanding could be used by top management of organization to take effective strategic effective decision. There are several organizations who have hired their accountant as team leader, CEO and management department such as BP Billiton, Woolworth and GE capital. Therefore, after analysing these details, it could be inferred that if accountants could learn these technical and innovative accounting software then they could create a good path to the success and join the organization board. These level of understanding on the accounting software and accountants understanding on financial management level and technical level will create a great level of fusion and will help them t o create an unique image in the eyes of management department. Therefore, it could be inferred that if accountants are well versed with these accounting software then they could have platform to join the board and take strategic business decision for the betterment of organization and their own welfare at large (Gray and Hamilton, 2014). It is evaluated that if organization adopt these accounting software then it will help companies to establish automation in their accounting and recording data. Nonetheless, using cyber computing accounting software may pose several threats such as leak of confidential information, use of non-encrypted messages and attack of ill-intentioned persons. Therefore, it may also result accountants and other professional certified public charted accountants may face problem of integrity and data privacy problems in confidential information of organization. Ethics of accountant is related to keeping all the confidential data of company save and protected (McLaney and Atrill, 2014). There are several cases in which accountants with the using of these cyber computing accounting software take the confidential information for their personal use and enter into insider trading. These insider trading is a criminal offence and may result to imposing of high amount of penalties. Therefore, it could be inferred that all the accountant should be more attached towards integrated working system and must follow the high level of transparency in their accounting work. Impact of accounting software on the accountant lives in Australia It is evaluated that accountants in Australia are well versed with the various accounting software and adapting themselves with the changing innovative environmental demand. There are several course such as XOXO and SAP which are gaining momentum for enhancing the skills of accountant. It is observed that if an accountant is well versed with the particular accounting software then he has deemed to created core competency in his accounting and financial work and more jobs will be offered to him (zpeynirci, et al. 2015). Recommendation After evaluating all the primary and secondary data, it is observed that each and every accountant should not be restricted to only manual accounting work. They should learn the application of new accounting software to reduce the accounting and financial complexity in big organization. It is deemed that if they are well versed with accounting and financial information and also accompanied by technical skills then they could be asked by top management departments to take place in board for the effective decision making. Accountants who have learned SAP and other accounting software are more sophisticated and could easily gauge the present and past financial data to forecasted results in determined approach (Hao, and Ren, 2014). Conclusion It is evaluated that accountants should not only be restricted in passing manual entries and creating manual books and invoices for creating financial statement of company. However, with the changes in technologies, accountant has to be well versed with the newly introduced technologies such as indulged in learning cyber computing system, using cloud based accounting systems and learning online book entries and passing journal entries. These level of advancement in accountant skills will surely help them to take place in board of big organizations. Therefore, it could be inferred that if accountants could learn these advanced software then they could present themselves uniquely and distinguish themselves from those of others in market. References Ahadiat, N. and Martin, R.M., 2015. Attributes, preparations, and skills accounting professionals seek in college graduates for entry-level positions vs. promotion.Journal of Business and Accounting,8(1), p.179. Apostolou, B., Dorminey, J.W., Hassell, J.M. and Watson, S.F., 2013. Accounting education literature review (20102012).Journal of Accounting Education,31(2), pp.107-161. Bhasin, M.L., 2015. Contribution of Forensic Accounting to Corporate Governance: An Exploratory Study of an Asian Country. Bressler, L., 2014. Teaching an online accounting information systems course: Student perceptions of SAP/ERP active learning.Journal of Finance and Accountancy,15, p.1. Castro, G.S., 2013. Internal auditors skepticism in detecting fraud: A quantitative study.Browser Download This Paper Daoud, H. and Triki, M., 2013. Accounting information systems in an ERP environment and Tunisian firm performance. Dunbar, K., Laing, G. and Wynder, M., 2016. A content analysis of accounting job advertisements: Skill requirements for graduates.The E-Journal of Business Education Scholarship of Teaching,10(1), p.58. Gray, F.E. and Hamilton, L., 2014. Communication in accounting education. Hall, J.A., 2012.Accounting information systems. Cengage Learning. Hao, X. and Ren, P., 2014. Ten Years Accounting Informatization Research and Reviews. InProceedings of the Seventh International Conference on Management Science and Engineering Management(pp. 317-326). Springer, Berlin, Heidelberg. Hejazi, S.S., Halpin, A.L. and Biggs, W.D., 2014. Using SAP ERP technology to integrate the undergraduate business curriculum.Developments in Business Simulation and Experiential Learning,30. James, T.L., Cook, D.F., Conlon, S., Keeling, K.B., Collignon, S. and White, T., 2015. A framework to explore innovation at SAP through bibliometric analysis of patent applications.Expert Systems with Applications,42(24), pp.9389-9401. Kavanagh, M.H. and Drennan, L., 2008. What skills and attributes does an accounting graduate need? Evidence from student perceptions and employer expectations.Accounting Finance,48(2), pp.279-300. Knechel, W.R. and Salterio, S.E., 2016.Auditing: Assurance and risk. Taylor Francis. Le, N. and Lehmann, C.M., 2016. 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Critical factors of accounting information systems (AIS) effectiveness: a qualitative study of the Malaysian federal government. InBritish Accounting Finance Association Annual Conference 2016. Thompson, F. and Washington, H.L., 2015. Critical thinking skills and teaching accounting: a comparative study.Journal of Finance and Accountancy,19, p.1. Treepong, T. and Boontong, V., 2015. Factors affecting the availability of accouting personnel for ASEAN Economic Community: A Case Study of hotel Hua hin, Prachuab Khiri Khan Province. Treepong, T. and Boontong, V., 2015. Factors affecting the availability of accouting personnel for ASEAN Economic Community: A Case Study of hotel Hua hin, Prachuab Khiri Khan Province. Warren, C.S., Reeve, J.M. and Duchac, J., 2013.Financial managerial accounting. Cengage Learning.

Power Line Carrier Communication free essay sample

Input Filter Output Filter / TriState Switch TS SO DAC Buf AMP Application I/O Host System SSC P300 PL Network Interface Controller IC Power Line Analog Functions 1 SSC P300 Description Resource intensive Data Link functions and Physical Layer services of the protocol are provided by the SSC P300. Specific DLL services include transmission and reception of packets, byte-to-symbol conversion for transmit packets, symbol-to-byte conversion for received packets, transmit channel access (based on packet priority and EIA-600 access rules) and CRC generation and checking. The Host Microcontroller interprets commands and data for the User Application and performs end to end protocol functions. Output signal amplification and filtering, input signal filtering, and node coupling to the power line is accomplished using external components. SSC P300 interface to the Host system is supported through a Serial Peripheral Interface (SPI) using five I/O lines. A hardware, active-low, Reset (RST*) signal is also supplied by the Host system. We will write a custom essay sample on Power Line Carrier Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A simple protocol is used to transfer commands and data between the host and SSC P300. These commands and data include packets to be transmitted, received packets, status and configuration information. Analog data is transferred between the AC power line and the SSC P300 over the Signal In (SI) and Signal Out (SO) pins. In transmit mode, SSC â€Å" chirps†from the SSC P300 SO pin are routed to the Output Amplifier, which is enabled by the SSC P300 Tristate (TS) signal. Once amplified, the output signal passes through a low-pass Output Filter, which removes harmonic energy (distortion) from the transmit signal, and on to the Tristate Switch.