CHM Syllabus free essay sample

Just in these cases will the understudy be permitted to make up missed class work or missed tests Arriving ate to class: : Coming to class 5 minutes after the beginning of class time is viewed as late, and 3 most recent will consider 1 nonappearance. Coming to class 10 minutes late will be considered as a nonattendance. 1 Medical crisis means just unquestionable transmittable infections and unanticipated, past the understudies control, hospitalizing. It should be archived by the medical clinic (not a center, significantly less a private practice specialist) and will be checked. The understudy must give confirmation to, God prohibit, the demise of a close relative. In such a case, the understudy will be pardoned for three days. Wireless/Laptop/jump Policy All electronic gadgets are not permitted during tests (aside from adding machines under the teacher authorization); most eminently, PDAs are not permitted even in off mode. An unalterable score zero (O) will be doled out to any understudy got with a PDA and might be liable to assist disciplinary measures. We will compose a custom article test on CHM Syllabus or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Understudies are not permitted to utilize their cell phones, Pads or PCs during normal classes.Any understudy discovered utilizing any of these gadgets will be told to leave the study hall and will be given a full nonappearance for that reticular talk. Scholarly Integrity Students are required to keep up scholastic trustworthiness consistently and to look for help from the teacher when dubious. Understudies who participate in exercises which distort their scholastic work through literary theft, cheating and misrepresentation infractions of scholarly respectability will be dependent upon genuine disciplinary measures, going from a zero evaluation in that appraisal to the excusal from the college altogether.All parts of the course are secured by these principles, including schoolwork, lab reports, course reports, tests, and tests. Results of Misconduct When order and offense issues become clear, an understudy will at first get a verbal admonition as a suggestion to regard the educators authority during class time. On the off chance that this wrongdoing during class time happens hardly any more occasions, the understudy will be terminally excused from the specific course or from the college through and through. Late Homework Assignments, Lab reports, and Exams Late assignments including schoolwork and lab reports won't be acknowledged; they should be finished on the day they are expected to get credit. There is no modification to compensate for missed schoolwork assignments, labs, tests, midterm or last, most important tests with the exception of under reasons considered adequate by your educator (allude to participation strategy segment). The teacher is required to return quickly the evaluations of schoolwork assignments, lab reports, tests, and midterm tests and to go over them with legitimate criticism and solutions.Grades will be posted inside a limit of multi week after the day on which the appraisal was advertised. Lines of Communication If you have any worry or recommendation, it is basic to follow the accompanying strides in the request they are recorded: 1. In the first place, converse with your educator to determine your Issue. 2. Second, if your issue has merit and was not settled by your educator in a sensible time span, you may then contact the Chair of the Department. 3.Third, if your issue has legitimacy to be heightened further along the chain of command, you may then contact the Vice Dean for Academic Student Affairs. The Vice Dean will address your issue on schedule. 4. Inability to give due possibility and time to settling your issue with your teacher, your Department Head, and your Vice Dean, and going over their heads directly to the Dean or to the Provost, sick unquestionably welcome devotee nary measures for not holding fast to the institutional lines of correspondence laid out above.Notes: 1. On the off chance that your issue has no legitimacy, figure out how to take NO for an answer; don't expect a marvel from the Department Chair nor from the Vice Dean. 2. Understudies are disheartened from annoying their teachers to separate undeserved higher evaluations. Understudies who take part in this conduct will be naturally banned from thought when their educators study marginal cases for conceivable slight evaluation improvement toward the finish of the semester.

Marketing Research Report Essay Example | Topics and Well Written Essays - 3000 words

Advertising Research Report - Essay Example Other than this, so as to investigate the issue, optional research techniques are utilized to assess the discoveries of the issues. Chapter by chapter guide Executive synopsis 2 Introduction and Problem Definition 4 Research Method and confinements 5 Research discoveries 10 Conclusion and Recommendation 12 References 13 Introduction and Problem Definition The Reliance bunch is perceived as one of the most rumored and biggest private segment endeavor. It is set up by Dhirubhai H. Ambani in the year 1932. Being headquartered in the city of Mumbai in Maharashtra, it plays out its activities in the whole world. In addition, Reliance bunch likewise appreciates strength in fluctuated sections, for example, oil and gas, oil, treatment facility, materials, retailing, broadcast communications and numerous others. Therefore, it is viewed as one of the Fortune Global 500 organizations among numerous others. This went about as a shelter for the gathering subsequently improving its benefit and br and picture to a sky-taking off tallness. What's more, it likewise intensified the value and piece of the overall industry of changed fragments in a compelling manner. The corporate issue saw in the associations of Reliance is corporate social obligation (CSR). It is portrayed as one of the most significant idea that uncovers ceaseless duty of the associations towards the investors, representatives, clients and partners. Also, as indicated by this idea the authoritative individuals consistently attempts to carry on morally that may improve the financial condition and prosperity of the general public. Not just this, corporate social duty additionally means to offer subjective life and workplace to the workforces in order to improve their exhibition and profitability. In any case, so as to examine the issue of corporate social obligation inside Reliance gathering, auxiliary research techniques are utilized, for example, paper reports, diaries and magazines. Thusly, the administration of Reliance gathering may decrease the difficulties of the representatives and their families alongside the residents therefore enhancing their net revenue and notoriety. Other than this, it may likewise help the association in intensifying its efficiency and manageability in the worldwide market among others. In this way, it may be delineated that, the prime goal of performing optional research is to distinguish the corporate issue (CSR) and its answers in a successful way. With the goal that it may upgrade the presentation of the association of Reliance in worldwide points of view among others. This report is separated in four stages. The primary stage portrays a concise review about the corporate of Reliance alongside the delineation of a moral issue (corporate social obligation) inside the association. The following stage incorporates a portrayal of the examination strategies and procedure used to recognize and break down the effects and outcomes of the issues of CSR over the as sociation of Reliance alongside the confinements of the chose investigate plan technique. Aside from this, the third part comprises of the examination discoveries in order to recognize, regardless of whether it demonstrated successful for the association of Reliance or not. Lastly the last part involves the end and suggestion for additional improvement of the association in since a long time ago run. Research Method and restrictions According to Visser and et. al. (2010), inquire about is the procedure used to assess and investigate the underlining foundations for a particular issue inside an association. Thusly, the defaults or imperfections of the organizati

John Dryden Essay -- essays research papers fc

Fight of the Moderns and the Ancients â€Å"Those marvels of the French poesy are, for example, will raise flawlessness higher where it is, however are not adequate to give it where it isn't: they are in reality the wonders of a sculpture yet not of a man† (Poesy Abridged). Dryden composed this paper as an emotional exchange with four characters speaking to four basic positions. The four basic positions are people of old sections moderns, solidarities, French refrains English dramatization, partition of catastrophe and parody stanzas tragicomedy and propriety of rhyme in show (Brysons). Neander is supportive of the moderns yet he regards the people of yore, he likewise favors English show while having basic perspectives towards French dramatization. In â€Å"An Essay of Dramatic Poesy† Dryden utilized character to speak to four basic positions, however he cunningly masked himself as one of them Throughout Dryden’s â€Å"An Essay of Dramatic Poesy† Neander is accepted to speak to Dryden’ s perspective on the distinctive basic issues talked about. Living from 1631 to 1700 John Dryden was the main artistic figure of the Restoration (â€Å"John Dryden† Encarta). Dryden was a cultivated writer, dramatist and pundit. Communicating in English, Latin and Greek Dryden was additionally an effective interpreter. Composing â€Å"Heroic Stanzas,† a sonnet remembering the demise of Cromwell, Dryden made sure about a spot in London’s abstract circles. In the wake of changing over to Christianity under the Christian standard of James II, Dryden was selected artist laureate where he later lost the title ...

Mattel Organizational Crisis Essay Example | Topics and Well Written Essays - 3000 words

Mattel Organizational Crisis - Essay Example Reports from the Consumer Product Safety Commission (CPSC, 2007) showed that three youngsters had been hospitalized due to ingesting a few particles from the toys and all these three were determined to have intestinal aperture, consequently required medical procedure. Attributable to this review, the organization lost over $30 million and almost 1.5 million toys it had sold were expelled from the racks. The Wall Street Journal (2007) takes note of that past to the review, Mattel was the greatest toy producer presumed for its severe security measures. As substantiated by Mitroff (1989) a positive open picture could without much of a stretch be demolished over the span of an emergency. Researcher, in any case, have built up that vital use of corporate data, appropriate emergency correspondence and powerful emergency the executives can help with wining back open certainty, since correspondence can decide how data arrives at the general population just as the media (Coombs, 2007). This paper looks at Mattel emergency, the paper will explicitly inspect how the emergency occurred, corporate correspondence of emergency, emergency the board and give end. Mattel reviewed 19 million toys from August to September in 2007 as a result of two separate reasons (Media Statement, 2007). This was the greatest review throughout the entire existence of the organization in light of the fact that the two reviews occurred simultaneously. The principal explanation behind review of toys was because of defective magnets utilized. The toys were planned so that most parts had high-vitality magnets. These magnets are of extraordinary impact to newborn children and little youngsters since they can ingest a few sections and be influenced in their stomach related tract. At the point when youngsters shallow a few attractive particles there are high odds of that they will arrange in the stomach and tear by utilization of stomach tissue. The blend of magnet quality with poor structure of Mattel toys made these toys hazardous to the wellbeing

Healthy Diet for College Students

Since school is loaded up with various undertakings, experiences, difficulties and a few disasters, it is significant for understudies to devour the vitality they have to adapt to everything. The fundamental wellspring of vitality is nourishment and henceforth specialists underline incredibly over how significant it is for understudies to deal with their eating regimen all through their time at school. This accentuation was laid after review discharge how understudies attempt to spare time by either skipping dinners or not investing enough energy in diet. During my time at school, I never settled on my eating routine whether I had a test, test or needed to compose my paper since I was and still am enthusiastic about lifting weights and wellness. In any case, solid eating routine isn't just essential for wellness yet additionally to stay dynamic in assignments. Following are a few hints for a sound eating regimen at school: Breakfast is the most significant: A specialist once said and numerous others later concurred that morning meal is the most significant supper of the day since it gives human body the important vitality required to play out all the assignments for the duration of the day. Regardless of how bustling you are, the means by which significant class you need to join in or how significant test you have, skipping breakfast will just push you to a drawback so have legitimate feast during breakfast. What to eat and what to maintain a strategic distance from will rely on your weight since there are independent eating regimens for thin and large understudies. Whatever you pick ought to be devoured appropriately in proper sum. Keeping bites and nourishment things in quarters: This tip will be discovered useful particularly during the time of tests. Understudies are frequently exceptionally sluggish in getting up from bed and get something for themselves to eat while contemplating. They likewise accept that on the off chance that they get up, they will wind up burning through a ton of time. Therefore, specialists recommend that you should keep a few bites like crisps and bread rolls with you in the quarters consistently so you can continue taking care of yourself. This will assist you with reestablishing your vitality for the duration of the day and skipping lunch would not be hurtful. Try not to starve to get thinner: A typical misinterpretation among understudies is that on the off chance that they eat excessively, they get fat and in the event that they eat excessively less, they get meager. While trying to get in shape, individuals regularly begin skipping dinners and start to starve. This sort of eating fewer carbs could be badly designed and genuinely hurt a person’s wellbeing. There is an appropriate eating routine arrangement for weight reduction which incorporates all the dinners however with an alternate menu. Wellness specialists are knowledgeable about this field so take some direction from them in this issue yet don't starve. Sugar admission ought to be controlled: Understudies are accounted for to utilize exorbitant sugar for the most part as a result of bubbly beverages, tea and desiring for pleasantness. While sugar adds to the carbohydrate content in your body and might be gainful at times, it frequently prompts tooth rot among understudies. Diet sugars are incredible choices to fulfill your yearnings without fearing the outcomes. I constantly kept up a decent eating routine and had the option to compose my paper, show up for tests and complete assignments on time as a result of a solid way of life.

Catch 22 The Novel One Is Not Supposed to Like - Literature Essay Samples

Catch 22 is an outrageous novel, one designed to provoke the reader and to evoke a sense of uneasiness and disturbance. Its complexity can drive one completely mad with frustration. A lot of people fall in the trap of believing that Catch 22 is supposed to be a hilarious novel derisive of World War II, and become very disappointed when they find themselves experiencing emotions that provoke anything but laughter. This text can be found amusing, but also frustrating and even sad. Joseph Heller, whether intentionally or not, created a brilliant piece of literature that is not meant to amuse the reader, but rather to provoke and trigger him. A book about war should not excite the reader because there is nothing exciting or positive about war. A book about war should enrage and frustrate the reader. This is what makes Catch 22 such a successful book because with its language, plot and characters it fully captures the insanity of World War II. Catch 22 has all the characteristics of a bad novel – a disturbed and convoluted plot, undeveloped characters, and repetitive and irrational language, but surprisingly all these characteristics contribute to the brilliance of the novel. When one reads Catch 22, initially it seems that there is not a very structured plot. The scenery and location in the novel changes abruptly and it is hard for the reader to follow the connections between these changes. Every chapter seems to be telling a completely different story. The action and main focus are inconsistent. The only plotline that keeps the whole novel together is the one that may seem insignificant at first – the death of the new cadet Snowden. The first time that he is mentioned in Chapter 4 the author does not give any background or explanation to this story. â€Å"†¦and then there was Yossarian with the question that had no answer: ‘Where are the Snowdens of yesteryear?’ The question upset them, because Snowden had been killed over Avignon† (Heller 35). The first time one reads these lines, one may think that this is just another example of Yossarian’s mad talk. The whole passage simply does not make sense. One may think th at this is another example of wordplay meaning to convey the absurdity of war. However, this passage is really a brilliant example in which the author leaves clues for the reader, which become tremendously significant as the story unfolds. It is easy for the reader to overlook this detail among everything else that is happening. However, the story of Snowden develops in more than six chapters in the novel, keeping the plot together and sending different messages to the reader. Snowden’s death becomes almost an excuse for Yossarian’s madness. Every time that he does something crazy or acts inexplicably, Yossarian mentions Snowden’s death. Yossarian lost his nerve on the mission to Avignon because Snowden lost his guts (Heller 225). The story about Snowden begins to unfold here and the reader becomes aware of how tremendous an impact it has had on Yossarian. The strongest point of this plotline, however, is at the very end. Man was matter, that was Snowdens secret (Heller 440). During the time of war man is â€Å"matter† (Heller 440) but man does NOT matter. No one cares about Snowden’s death besides Yossarian. No one even bothered to remember Snowden’s name because he is just another soldier like all the rest of them. When he dies, there will be another one to take his place. This short sentence in the novel is the most significant one of all and the one that sends the most important message – human life is insignificant during war. Snowden begins as an insignificant character in the story, created only in order to die. This character and the episode of his death manage to unite the whole text together and send the most important message of the novel. All the characters in the novel are portrayed one-sidedly and in a very clear and simple way. Heller prefers to exaggerate a certain characteristic and build a character solely based on it. The characters serve as a means to convey bigger ideas. Most of the secondary characters have extremely important roles as sending hidden messages to the reader, not only about the novel, but also about war and politics in the 20th century. The man in white is a metaphor for the way that war dehumanizes people. He has lost his whole identity under the bandages. The man in white is simply one of the many soldiers in the hospital who is completely stripped from any characteristic that makes him human. He cannot drink, eat or perform any physical functions normally. The only responsibility the nurses have towards him is to check his temperature to make sure he is still alive and to change the two jars with liquids coming out and flowing into his body. When the jar on the floor was full, the jar feedi ng his elbow was empty, and the two were simply switched quickly so that stuff could be dripped back into him (Heller 10). Any norms of hygiene are being disregarded to the point that the nurses put the same liquid that the man produces back into his body. This shows how unimportant human life is during war. Life is determined solely by the presence or lack of normal temperature. If the man survives he will be sent back to war. If he dies, soon there will be another man in white. And this man will be regarded as the previous one because what is under the bandages does not matter. At the end of the novel, when Yossarian is back in the hospital, he sees another man in white, but to him this is the same exact person â€Å"He had lost a few inches and added some weight, but Yossarian remembered him instantly by the two stiff arms and the two stiff, thick, useless legs all drawn upward, and by the frayed black hole in the bandages over his mouth† (Heller 365). As much as Yossarian tries to escape the degrading effects of war, he is now devoid of empathy and humaneness. The man in white is obviously not the one he encountered at the beginning of the novel and Yossarian subconsciously realizes this by noting that he is different in height and weight. However, what the author wants to emphasize with the merging of the two men in white into one is that it does not matter who is the person under the bandage. It could be anyone, but there is no one to care during the war. If he dies in the hospital he will be replaced by another soldier. If he dies on the battlefield he will still be replaced by another soldier – the point is that no man is irreplaceable. Milo Minderbinder’s character is another important character in the novel because he is a metaphor for America’s capitalist syndicate. His motto is â€Å"Whats good for M M Enterprises will be good for the country† (Heller 436). This slogan becomes like a refrain during the most crucial and critical times during the novel. When all the bombardiers find out their life-saving parachutes are taken away, all they find is a note with Milo’s slogan. When Yossarian tries to save Snowden, he finds out that all the painkillers are taken by Milo and substituted by his business card with the slogan on it. When Milo makes a deal with the Germans to bomb his own base instead of them, the ominous slogan can be heard again. What is good for the country turns out to be good only for Milo and everyone who is a part of the syndicate. He is willing to sacrifice the life of his fellow soldiers for the name of the syndicate. The syndicate, as it becomes more and more clear as the plot unfolds, truly consists only of Milo himself. Everyone else is just a means to achieve a certain goal. During Snowden’s funeral, about which only Yossarian cares, Milo climbs on the tree next to Yossarian, yet he does not even seem to notice the funeral. He is completely devoid of empathy. If he does not see money in something, he has no interest in it. Completely oblivious to Yossarian’s tragedy he forces him to try to eat chocolate-covered cotton. â€Å"Yossarian gagged convulsively and sprayed his big mouthful of chocolate-covered cotton right out to Milo’s face. ‘Here take it back!’ [†¦] ‘Have you gone crazy?’ [†¦] ‘But I’ve got to make the mess hall feed it to the men [†¦] they’ve got to swallow it.’ Milo ordained with dictatorial grandeur† (Heller 261-62) He is not even a bit concerned for the wellbeing of the people around him as long as he makes money. He is willing to f eed the whole squadron completely inedible food, at the cost of the health of the soldiers, hiding behind the slogan that what is good for the syndicate â€Å"will be good for the country† (Heller 436). Milo shows the tragic truth about syndicates and greedy businessmen during the war who are ready to sacrifice everyone else for their own benefit. Catch-22 can also be regarded as a character itself. In the novel it is portrayed as an unescapable situation, from which one can never come out a winner. While the catch is obviously not a human, it seems to be given more personality and appears more alive than most of the characters in the novel. Not only it is humanized and personified, in contrast to the dehumanized soldiers, but it is also omnipresent and in fact the only character in the novel that is discussed from various angles and on many levels. There was only one catch and that was Catch-22, which specified that a concern for ones own safety in the face of dangers that w ere real and immediate was the process of a rational mind. Orr was crazy and could be grounded. All he had to do was ask; and as soon as he did, he would no longer be crazy and would have to fly more missions. Orr would be crazy to fly more missions and sane if he didnt, but if he was sane, he had to fly them. If he flew them, he was crazy and didnt have to; but if he didnt want to, he was sane and had to. (Heller 46) This is one of the most famous quotes from Catch 22 and one that fully shows Heller’s mastery of the irrational and confusing language, on which the whole novel is based. Catch-22 accurately summarizes the paradox of war in a few short sentences. No matter in what form the catch is presented throughout the novel, there is one major point – there is no escape from it. It is so well thought and so absurdly framed that no one can trick the system. Catch-22 is a metaphor for the absurdity and inescapability of war, because the irony of war is that there can n ever be a win, only losses. There are many less significant forms the catch takes throughout the text. One of the captains assumes without any solid ground that Major Major is a communist because he has not signed a loyalty oath that the captain makes all the soldiers sign during lunch. However, the only reason that Major Major has not signed the oath is because the captain will not let him. The captain does not want to let him, because he thinks Major Major is a communist. This never ending circle is so frustrating but it is the mean that keeps people at war. When the whores in the house in Italy were taken away and the whole house was destroyed, the old woman who remained there repeated only one word Catch-22. These episodes completely drive Yossarian mad because he realizes that the catch is used to cover all the actions for which the military does not want to give explanation or account for and no one has the right to stop them or even physically read the law that grants them t his power. Catch-22, although not human, is the most powerful character in the novel. It is a living, breathing, growing creature, which consumes the identity of everyone that comes in touch with it, completely deprives them of their human rights and often times of their lives as well. Additionally critical to the novel is the language. The boorish, arrogant and uncensored language in the novel serves to express the degradation that all the characters during the World War II experience. It seems like the only word that the characters know for a woman is a â€Å"whore† (Heller 161). This general disrespect and disregard for women speaks volumes about how the characters have given way to their animal nature. After Nately falls in love with one of these women everyone refers to her as â€Å"Nately’s whore† (Heller 355). The woman is not perceived as a human, but simply as a toy in the hands of the dehumanized soldiers. Aarfy was the character that refused to sleep with a woman and pay for it. At the end of the novel, however, when he gives way to his animal instincts, he not only rapes and kills her but he does not appear to feel guilty about it. ‘I only raped her once,’ he explained. Yossarian was aghast. But you killed her, Aarfy! You killed her! Oh, I had to do that after I raped her, Aarfy replied in his most condescending manner. I couldnt very well let her go around saying bad things about us, could I? (Heller 418) After this terrifying confession he goes on to say â€Å"They arent going to put good old Aarfy in jail. Not for killing her† (Heller 418). From this becomes clear that human life does not mean anything during war. Not only the Colonels and Generals send their soldiers to certain death without thinking twice about it, but soldiers themselves are completely demonized. The only thing Aarfy is concerned about is that if he has let the woman go she will ruin his reputation. His name is more important than a hu man life and he has no second thoughts about it. Not only this but he is absolutely sure that killing someone so insignificant will not get him in trouble. Ironically when the police comes, they take away Yossarian for not having a pass, and completely ignore the motionless human body lying on the pavement in front of the hotel. Aarfy does not get in trouble whatsoever and proves the point that during war there are no such things as humans or morals. Just like animals, the only purpose in life of the people at war is to ensure their survival and to satisfy their basic instincts for food and sex. The pointless manner of living only serves to strengthen even more the idea of the characters’ dehumanization, which demonizes them and gives way to their bestial nature. Most of the characters are masters of wordplay. In most of the conversations in the novel the language either aims at achieving deception with the help of intricate word play in order to trick people, or other times simply mean to show the insanity that infects everyone like the plague during war. In a conversation between Don Daneeka and Captain Black the language of trickery can be seen very clearly: â€Å"What makes you so sure Major Major is a Communist?† â€Å"You never heard him denying it until we began accusing him, did you? And you don’t see him signing any of our loyalty oaths.† â€Å"You aren’t letting him sign any.† â€Å"Of course not,† Captain Black explained. â€Å"That would defeat the whole purpose of our crusade. (Heller 114) Catch-22 has its grip around everyone and the madness leaks through the language. Yossarian and Major Major decide to use deception out of pure boredom and risk the lives of many people including the c haplain, because of their naà ¯ve wordplay. When Yossarian was assigned to censure letters in the hospital, while he was lying to everyone, faking a liver condition, in order to not fly any more missions, he grew bored of the simple task he was assigned. â€Å"Most letters he didnt read at all. On those he didnt read at all he wrote his own name. On those he did read he wrote, Washington Irving. When that grew monotonous he wrote, Irving Washington† (Heller 8) Later on Major Major engages in the same seemingly silly task. Neither of the characters realize, however, that their actions and deception can have consequences. The irony in the end is that the only punished person for this crime was the most pure and honest one of all – the Chaplain. His inferior position could not save him from interrogation and punishment, unlike the people of higher positions. The superior use deception and trickery to hold people in control and to benefit greatly of the situation. Milo ma kes this observation quite early in the novel by saying â€Å"people who did lie were, on the whole, more resourceful and ambitious and successful than people who did not lie† (Heller 116). Sadly, this is the means through which all of the successful characters in the novel achieve their goals. Colonel Cathcart and Korn are willing to let Yossarian go home as long as he portrays them as heroes in front of everyone back in their home country. ‘What? What must I do? Colonel Korn laughed curtly. Like us. [†¦] Like you? Thats right, said Colonel Korn, nodding, gratified immeasurably by Yossarians guileless surprise and bewilderment. Like us. Join us. Be our pal. Say nice things about us here and back in the States. (Heller 426) The people in charge put the inferior in such inescapable situations that they are forced to abolish their morals and values in order to achieve their goals. Initially Yossarian agrees to this immoral plan to deceive the people in the States and make them believe that Colonel Cathcart and Korn deserve to become generals because of their great contribution to the country. At the end of the novel, however, Yossarian rediscovers his moral values. He chooses the risk to run away and if captured to be sent to court-martial, rather than to be a puppet in the hands of those in power and to let Catch-22 win. Yossarian’s rediscovery of his humanity makes him the only winner in the novel who manages to fight and escape Catch-22. After painting such a disturbing picture of humanity, Joseph Heller, after all, decides to give the reader a beam of light at the end of the tunnel. He ends the novel with hope that no matter all the flaws, people are intrinsically good. And if they are able to rediscover their human nature, they will be redeemed. This is an important message to humanity that Heller has hidden in the seemingly insignificant decision of Yossarian to run away. However, Heller does not mean to convey to the reader the id ea that running away from a situation is the way to escape it. What he means by this ending of the novel is, that humanity after all always wins in the end, and the only way one can escape from the Catch is to rediscover and reconcile with one’s own human nature.

Brand Archetypes Which of The 12 Brand Archetypes Fit Your Brand

There are several things that fall within a brand-building strategy. Related: Brand building 101 — An 8-step brand development strategy Your tone of voice, logo, and font choice should all form part of your plan. But the most important? A brand archetype: the personality that you give your brand in order to make it feel more relatable to customers. In this guide, we’ll break down 12 different brand archetypes — and share the tips you can use to find yours. Why bother with a brand archetype? I know what you’re thinking: â€Å"Elise, why do I need a brand archetype? Doesn’t that mean I blend into the others with the same archetype? My aim is to stand out, not fit in.† ...Hear me out. A brand archetype is simply the personality you give your brand. The archetype you resonate with doesn’t have to sacrifice your uniqueness — it’s simply a way to describe the things you believe in, and the goals your business has. Once you have a brand archetype, your entire strategy will be more consistent. There’s no mismatch in the marketing material you put out into the world, nor questions from your sales teams debating whether their approach fits within your guidelines. Everyone will be working from the same hymn sheet, resulting in increased customer loyalty, an improved image, and a relatable identity. The 12 brand archetypes So, what personality types do brands fall into? Chances are, it’s one of these 12 brand archetypes: 1. Caregiver: Brands with this archetype are usually mother figures. They aim to take care of others, and their business reflects this. TOMS are an example of a caregiver brand archetype. For every pair of shoes their customers buy, they purchase another for a child in need. [Dive deeper into the caregiver archetype >>> ] 2. Creator: Brands with this archetype are creative and expressive. They want to stand out — like Adobe, who empower their customers to be creative through their range of cutting-edge technology. 3. Entertainer: Does your brand entertain people? Performers, comedians, and the like are classed as having an entertainer brand archetype, but M&Ms is an example of this. They sell candy, yet stock hundreds of other products — including pillows of their candy characters — in their stores, which people visit for the â€Å"M&M experience.† 4. Explorer: If you’re seeking to enjoy and explore the world, and want to have an authentic brand, you’re classed as having the explorer archetype. One of the most well-known brands, National Geographic, has this. 5. Girl/Guy Next Door: Brands with the â€Å"person next door† archetype want their business to come off as their customer’s friend. Take Levi’s, for example. The company started when Levi Strauss immigrated to the U.S. from Bavaria, and â€Å"recognized a need for clothes for hard-working people†... Like himself. 6. Hero: Looking to be your customer’s champion, and fight to solve all of their problems? You slot perfectly into the hero archetype — like Weight Watchers, a weight loss program designed to help their customers get fitter. 7. Innocent: Brands with this archetype have a goal to create happiness, and always aim to do the right thing. If this is you, draw inspiration from Simple Skincare. Their beauty range doesn’t include harmful chemicals (like many other brands in the industry do.) 8. Lover: If you believe relationships are important and want your brand to reflect this, you’ll fall into the lover archetype. Take Victoria’s Secret, for example — a brand that aims to be a woman’s best friend by helping them feel confident and attractive. 9. Magician: Are you encouraging your customers to make their dreams come true? Just like Dyson, the company which invented the vacuum cleaner, brands with this archetype aren’t afraid to test unconventional approaches. [Dive deeper into the magician archetype >>> ] 10. Maverick: Similarly, a brand with the maverick archetype focuses heavily on going against the norm. They thrive on freedom from establishment, like Disney. Their entire brand makes people feel like they’re in an alternate, Disney-themed universe. 11. Royalty: Brands with this archetype often align themselves with exclusivity and authority. Their aim is often to build an independent community, like the Female Entrepreneur Association — a membership website that helps women succeed in business. 12. Sage: If one of your main goals is to educate your customers, you’ll fall into the sage archetype. You always want to learn and improve. Take TED, for example — an organization that educates people all over the world through their world-renowned Ted Talks. How to find which archetype fits your brand It’s tough to find which archetype fits your brand. You might fail to resonate with either — or feel like your brand fits within multiple. There are four things you can look at to identify which archetype best fits your brand: 1. Your company Why did you start your company? The answer is often a great starting point for identifying your archetype. For example: If you started your accounting business to educate small business owners on corporation tax, you’ll slot within the Sage archetype because you believe that knowledge is power. 2. Your products or services Similarly, taking a look at the products or services you sell can help. Think about why people purchase them. For example: If you’re selling healthy protein snacks to help bodybuilders build muscle, you’re helping your customers — meaning you’ll probably relate with the hero archetype. 3. Your customers What problems are your customers trying to solve? Think about their background, and how your products fit within that. For example: If you’re selling premium coffee to busy professionals, the person next door archetype could fit well here — especially if you’re positioning yourself as a founder that had the same problem: Finding quality coffee at a cheap price that’s easy to access on your commute. 4. Your competition You want to differentiate your brand from the competition, right? A superb way to do that is by identifying the brand archetypes your competitors have. For example: If you sell oat milk without preservatives, use the innocent archetype. Most of your competitors (who don’t care about loading their products with unnatural ingredients) will probably identify more with another archetype. Final thoughts Have you decided which archetype best-suits your brand? You’ll need to head back through your brand collateral — including your website copy, business cards, and social media profiles — to make your brand personality is consistent. Luckily, you can make this process easier by using our brand asset manager. Is it time to update or refresh your brand's identity? Learn more in our free ebook: How and why to rebrand your company